The Perfect Checkout
If you’re an online store, you should be interested in helping your customers get through the checkout as quickly as they can, think of a supermarket, customers dont have to register and confirm a bunch of details before they pay for their goods. Many checkout processes have 4 or 5 stages punters go through before they give you their credit card details, each of these is an opportunity to close the window and not buy from you.
According to research, 15% of abandoned carts are because the checkout process was too complicated, so lets look at how we can streamline this process, and reduce abandoned carts.
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